Natural and organic food provider Nasoya has launched limited-edition packaging for its organic tofu products to celebrate Earth Day. 

The new packaging redesign showcases illustrations of people and pets enjoying the outdoors, emphasising the brand’s organic tofu products such as Super Firm and Extra Firm as sustainable protein sources. 

The packaging will be found on store shelves throughout the US during this month.

Nasoya parent company Pulmuone Marketing Communications & Consumer Insights director Ellen Kim said: “This Earth Day, and throughout the year, Nasoya is proud to be part of a solution that supports a more sustainable future. 

“By offering innovations that are nutritious, flavourful and accessible, Nasoya meets consumers where they are on their plant-based journey. 

“We’re excited to unveil our limited-edition Earth Day packaging to draw additional attention to all the possibilities and benefits tofu has to offer.” 

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The Earth Day packaging also features a QR code that directs consumers to a dedicated website.  

This platform offers insights into tofu’s environmental benefits, recipe ideas, and preparation tips.  

An emissions calculator is also featured, allowing individuals to measure the environmental impact of choosing tofu over other proteins. 

Nasoya Plant-Based Foods Innovation lead Seulghi Wee said: “In addition to our tofu, our range of offerings including Plantspired TofuBaked and Plantspired Steak are delicious options for incorporating more plant-based foods. 

“Delivering on taste and convenience, they’re easy to incorporate into a variety of meals from salads and wraps to grain or noodle bowls and more.” 

Nasoya is also conducting a giveaway where participants can win a kit filled with eco-friendly products, reinforcing the brand’s commitment to sustainability.