Luxory Packaging

US-based paper manufacturer Neenah has relaunched its Environment-brand recycled papers line designed for sustainable communication programmes, luxury packaging and digital print applications.

The company says that it has upgraded the Environment papers line with fresh, new, natural colours and a tactile RAW finish. A market study and global customer insights were taken into consideration with the relaunch.

The refreshed papers are now available in seven fresh, new, natural colours with descriptive names such as grocer kraft, honeycomb, weathered and concrete. These complement a full range of whites and mid-tone colours including the desert storm colour.

The complete refreshed paper line offering contains 30% to 100% post-consumer fibres manufactured under sustainable practices.

The RAW finish offers better printability on traditional off-set, speciality, as well as digital presses. All of the company’s digital papers possess the Neenah Universal Digital Finish, while many of them are HP Indigo certified.

Neenah fine paper senior brand manager Kathy Kemps said: "The collection provides a beautiful and complete sustainable offering to help brand marketers and package designers create an indelible impression at every customer touch point including gift card carriers, direct mail pieces, shopping bags, or luxury packaging at point of sale."

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Image: Neenah’s refreshed Environment recycled papers line features seven new natural colours. Photo: courtesy of Business Wire.