Nestlé has introduced a Valvert bottle that is made from 100% food-grade recycled polyethylene terephthalate (rPET) in Belgium.
The move complements the company’s commitment to increasing the rPET content in its bottles to 50% in Belgium and to 35% globally by 2025.
The bottles will be stocked in retail stores across Belgium and Luxembourg from later this month.
Nestlé will also launch 150cl Valvert bottles featuring 100% rPET content and 50cl bottles with 50% rPET. The company is aiming for the smaller sized bottle to be entirely made up of rPET by the end of this year.
Nestlé Belgilux chief executive officer Michel Mersch said: “At Nestlé, we want to take up our responsibility towards our consumers and help shape a more sustainable future.
“We are determined to look at every option available to solve the plastic waste challenge and we are embracing multiple solutions that can have an impact now, such as developing new materials, improving collection and recycling schemes, and driving new behaviours.
“R&D is in our DNA and we intend to leverage this expertise to serve this goal. We are therefore proud to launch the new Valvert 100% rPET bottle as another milestone in achieving a circular economy and in our journey towards sustainability.”
The company is currently working closely with farmers and communities local to Valvert’s bottling facility in Etalle, Luxembourg, in order to protect the natural mineral water’s source.
Last month, Nestlé Waters North America started using rPET for the packaging of its Poland Spring bottled water brand.