Nestlé Waters North America has launched resource Natural Spring Water in a remodeled bottle that is completely recyclable.
Available in 700ml and 1l sizes, the new bottle is made using 100% recycled plastic (rPET), which is expected to increase recycling rates.
With the launch of the new bottle, the company plans to focus on the uses of rPET, while promoting the importance of bottle-to-bottle recycling and increasing awareness and demand for recycled plastic.
The company aims to increase PET beverage bottle recycling rates to 60% by 2018.
Post-consumer recycled PET producer CarbonLITE Industries founder and CEO Leon Farahnik said: "Bottle-to-bottle recycling is one of the most effective ways to reduce landfill waste, reduce the carbon footprint, conserve natural resources and control the environmental impact of sourcing and creating new packaging.
"Currently under one third of PET materials in the US are recycled and brands such as resource, with their commitment to 100% rPET packaging, represent a pivotal shift in the industry to improve recycling standards among corporations and consumers."
Sourced and bottled in the US, resource Natural Spring Water is a natural spring water with naturally occurring electrolytes.
Based in Stamford, Connecticut, Nestlé Waters North America employs 7,500 people and offers bottled waters under Nestlé Pure Life, Poland Spring, Perrier and S Pellegrino brands.
Image: resource Natural Spring Water launched in remodeled bottle made with 100% recycled plastic. Photo: courtesy of Business Wire / Nestlé Waters North America.