Crown Beverage Packaging North America has designed new beverage cans for the relaunch of classic non-alcoholic cocktail the Shirley Temple Soda Pop.

The latest deal forms part of the beverage firm’s efforts to re-introduce its brand, dubbed Hollywood’s Original Shirley Temple Soda Pop, which is mainly targeted at new generations.

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Shirley Temple Soda Pop president Chet Prater said: "It was extremely important that the vivid design and signature colours be reproduced crisply and cleanly.

"Crown’s team was friendly, accommodating and available throughout the process, making sure that the final design met our brand’s standard."

The new cans are expected to boost the drink’s durability and portability, which further make it consumable while outdoors or on-the-go.

In addition, the new cans are designed to protect the drink against light and oxygen, which would maintain the quality of beverage consistently.

Crown noted that the cans also offer stern sustainability credentials with their infinitely recyclable capability.

"The new cans are designed to protect the drink against light and oxygen."

Crown Beverage Packaging North America craft brand manager Brian Thiel said: "Working with the Shirley Temple Soda Pop Company was an opportunity to promote a fun, authentic brand that rekindles happy memories for modern consumers.

"Chet and his team recognised the opportunities associated with packaging their drink in beverage cans, both to create a 360-degree billboard for the brand and as a means to engage consumers at the point-of-sale."

Image: Shirley Temple Soda Pop in new Crown-designed cans. Photo: courtesy of Crown Holdings, Inc.