US-based Ferris Coffee & Nut Company has introduced new packaging for its coffee products.

The company’s new coffee bags feature a label that is said to reflect the company’s philosophy, sustainable relationships and commitment towards customers.

Ferris Coffee brand manager Ursula Casanova said: “Our team realised that Ferris’ packaging presented an opportunity to better connect with the consumer and tell our company story as we took them through our coffee’s journey.

“Creating a new coffee packaging system allows us to better articulate our company’s mission, vision and coffee programme.

“Creating a new coffee packaging system allows us to better articulate our company’s mission, vision and coffee programme.”

“At Ferris, we want to recognise everyone, from the growers we work with to our baristas. They all play a vital role in creating the ultimate coffee experience.”

The company stated that it focused on four major areas during the packaging’s development, including consistency, function, aesthetic and messaging.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new bag is said to provide a cleaner layout than its predecessor, as well as provide important information about the source and taste of each coffee.

Ferris Coffee & Nut noted that the new coffee bags resemble the company’s ‘people first’ philosophy and its commitment to source coffee from proper sources while developing a separate identity for each coffee flavour.

Founded in 1924, Ferris Coffee & Nut Company is a family owned specialty coffee and nut roaster situated Grand Rapids, Michigan, US.