US-based Ferris Coffee & Nut Company has introduced new packaging for its coffee products.
The company's new coffee bags feature a label that is said to reflect the company's philosophy, sustainable relationships and commitment towards customers.
Ferris Coffee brand manager Ursula Casanova said: “Our team realised that Ferris' packaging presented an opportunity to better connect with the consumer and tell our company story as we took them through our coffee's journey.
“Creating a new coffee packaging system allows us to better articulate our company's mission, vision and coffee programme.
“At Ferris, we want to recognise everyone, from the growers we work with to our baristas. They all play a vital role in creating the ultimate coffee experience.”
The company stated that it focused on four major areas during the packaging's development, including consistency, function, aesthetic and messaging.
The new bag is said to provide a cleaner layout than its predecessor, as well as provide important information about the source and taste of each coffee.
Ferris Coffee & Nut noted that the new coffee bags resemble the company's ‘people first’ philosophy and its commitment to source coffee from proper sources while developing a separate identity for each coffee flavour.
Founded in 1924, Ferris Coffee & Nut Company is a family owned specialty coffee and nut roaster situated Grand Rapids, Michigan, US.