Aluminium rolling and recycling provider Novelis has launched evercycle, which is made from certified high-recycled content aluminium for aluminium food containers.
This forms a part of the company's plan to increase the overall recycled content of its products to 80% by 2020.
Novelis claims that evercycle is certified by SCS Global Services to contain 100% recycled aluminium, made up of 90% post-consumer content and 10% customer manufacturing scrap.
Said to be the first product in a new portfolio of certified high-recycled content aluminium for speciality applications, evercycle will enable customers to produce infinitely recyclable products with a lower carbon footprint.
Novelis president and CEO Phil Martens said: "The launch of evercycle marks an important next step in our long-term commitment to sustainable aluminium product innovation.
"Our evercycle aluminium appeals to customers who want to demonstrate their dedication to sustainability and attract the growing numbers of environmentally conscious consumers."
Evercycle is currently available in North America and will further become available across the globe as demand increases.
It is an addition to Novelis' growing portfolio of high-recycled content aluminium sheet products. Novelis had introduced its certified high-recycled content evercan product for beverage cans last year.
Since 2011, Novelis has invested approximately $500m in its global recycling operations, which has doubled its annual recycling capacity to 2.1 million metric tons.
Recycling aluminium requires 95% less energy and produces 95% fewer greenhouse gas emissions, when compared with manufacturing primary aluminium.