UK-based supplier of flexible packaging products Now Plastics is planning to introduce its new line of films, made using 60% to 90% post-consumer recycled polyethylene terephthalate (PCR PET) resin, across European markets.

The company noted that the PCR PET films are suitable for consumer packaged goods (CPG) industry and will allow converters and manufacturers across Europe to comply with new sustainability goals.

Initially launched in November 2018, the company used recycled post-consumer grade PET bottles to produce the new films.

Films feature a high content of recycled PET materials, which are sanitised and reconfigured into a film-grade resin.

“Our high content PCR PET resin films can make an important contribution to the rapid transition to a circular economy for plastics in Europe.”

Now Plastics CEO Larry Silverstein said: “Our high content PCR PET resin films can make an important contribution to the rapid transition to a circular economy for plastics in Europe.

“By using these very high PCR content films in the consumer packaged goods (CPG) industry, European converters can meet sustainability goals and deliver to their customers, and ultimately to consumers, the lowest packaging cost possible.”

The Food and Drug Administration (FDA) and the European Union (EU) have approved the new films for use in food contact and other product applications.

Now Plastics offers products, logistics, financing and product warranties for the flexible packaging, label and industrial converting industries in North America, Central and South America, the UK, Europe, and North Africa.

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