PackIt is adding two products to its cooling range: a bag for baby bottles and a separate model for wine bottles.

The ECOFREEZE+ Freezable Baby Bottle Bag is designed to carry breast milk, formula and prepared bottles while away from home.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The bag uses gel integrated into its walls, along with triple-layer insulation, removing the need for separate ice packs.

Made from 290T twill with a water-repellent coating, its semi-collapsible construction allows it to be placed in a freezer and stored when not in use.

The Freezable Napa Wine Bag is designed to carry one standard 750ml wine bottle measuring up to 10cm in diameter.

Its built-in cooling gel is intended to keep the bottle chilled for several hours without a separate ice pack.

The bag has a heather fabric exterior, PU leather handle and lid, and a magnetic snap closure.

It can be folded flat for freezer storage and has an antimicrobial, food-safe lining.

PackIt brand and marketing vice-president Michelle Bowes said: “At PackIt, we’re always looking for new ways to make life easier with smart, built-in cooling solutions.

“These two new products bring that innovation to entirely different occasions—from parents who need a dependable way to keep a baby’s bottle chilled while away from home to consumers looking for a stylish way to keep their favourite wine cool wherever they’re headed.”