Pakistan’s Fauji Foods uses Ecolean’s new stand-up pouches

9 August 2016 (Last Updated August 9th, 2016 18:30)

Pakistan-based dairy producer Fauji Foods has used Ecolean’s new stand-up pouches for its tea creamer product.

Pakistan-based dairy producer Fauji Foods has used Ecolean’s new stand-up pouches for its tea creamer product.

The newly launched creamer is available in the Ecolean Air Aseptic 125ml package, which can be used with or without a straw.

The pouch can also be microwaved and allows easy opening, handling and pouring.

Fauji Foods marketing and sales head Aamir Khawas said: “In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf.

“That’s exactly what we get with Ecolean. The new, smaller 125ml package fits our consumers perfectly, with just the right portion size for everyday consumption.

“For us, Ecolean’s stand-up pouches are the future for liquid dairy products”.

Fauji Foods will also use the new 125ml Ecolean Air Aseptic package for its popular Dostea brand, which will be followed by its ultra-high temperature (UHT) brand Nurpur.

"The new, smaller 125ml package fits our consumers perfectly, with just the right portion size for everyday consumption."

Ecolean marketing director Anna Annerås said: “The on-the-go trend and smaller, single-serve packaging sizes continues to show strong growth globally.

“With the launch of our new smaller packaging size Ecolean continues to follow current consumer convenience trends.”

Considered the third largest dairy-producing country in the world, Pakistan still distributes more than 90% of its milk unprocessed and unpackaged.

In June, Ecolean opened its fully owned subsidiary company, Ecolean Pakistan, in Lahore.


Image: Fauji Foods new Ecolean Air Aseptic 125ml package. Photo: courtesy of Ecolean.