Finnish company Paptic has provided its sustainable gift bag packaging solution for Pernod Ricard Finland’s brand Castillo de Molina’s wine products.

Paptic’s gift bags are a lighter and more sustainable alternative that allows consumers to streamline their purchase processes and prevents the need to buy additional bags or cases to pack wine.

Leveraging Paptic’s material, Packdesign ID, a design, branding, and packaging company, made a single gift bag solution for three different wine products, featuring individualised stickers for each product.

According to Paptic, it is a cost-effective process that provides flexibility and easy customisation in later packaging stages.

The new Castillo de Molina gift bag features printing with special effects. It comes with paper handles and customisable paper labels to support its recycling together with cardboard.

Pernod Ricard Finland brand manager Kaisa Rautanen said: “We are constantly seeking solutions to better serve today’s environmentally conscious consumers. Sustainable development is at the core of all our operations, including packaging.

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“We are looking for material-efficient alternatives made from renewable resources without compromising on quality. This is why we chose Paptic material for our gift packaging again.”

Paptic’s gift pack is set to replace the traditional cardboard cases used for packaging wines during the holiday season.

Compared to these cardboard cases, the new wood fibre-based solution, which is Forest Stewardship Council certified, is made using 30% less material and can also withstand moisture better than conventional paper packs.

Paptic chief strategy officer and co-founder Esa Torniainen said: “We are extremely pleased that Pernod Ricard Finland chooses our material for their packaging year after year and to hear how the packaging has positively influenced the sales. It’s also great to work with Packdesign ID as they already know our material’s versatility and potential.

“Yet again, this is an excellent example of impactful cooperation when three like-minded companies end up around the same table.”