Confectionery and chewing gum manufacturer Perfetti Van Melle Benelux has integrated the VELCRO® Brand Press-Lok closure system for new Mentos Pure Fresh Gum Wallet Packs.

The new form of pocket-friendly packaging is expected to keep the products sealed and fresh for a longer period of time, as well as enable the customers to fit the package into their pocket or handbag.

Perfetti Van Melle marketing vice-president Sylvia Buxton said: “Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations.

“With the VELCRO® Brand trademark on our packaging, we’re providing extra value to our customers who can be assured that their favourite Mentos gum is sealed securely, and easily, in its package.”

“These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable.”

The initiative also indicates VELCRO® Brand Companies’ expansion into the candy and confectionery product category.

VELCRO® Brand Companies marketing and innovation vice-president Jurjen Jacobs said: “Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our Press-Lok closure is used on a confectionery product in North America.

“These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love.”

Equipped with hook-to-hook technology, the Press-Lok closure system is developed for the flexible packaging market where closures easily align to create a secure seal with a squeeze of both sides.

The new Mentos Pure Fresh Gum Wallet Packs will have 12 pieces of gum and is scheduled to be made available across the US from the next month.

It will be available in three flavours, namely Fresh Mint, Spearmint, and Watermelon.