Digimarc has collaborated with healthcare product provider Perrigo to embed barcodes on pharmaceutical packaging for its retail customers.

Perrigo will be utilising Digimarc’s Barcode service in order to facilitate consumer information access and drive point-of-sale (POS) efficiency.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The Digimarc Barcode-enabled package will help consumers to access product information by pointing a smartphone camera at it.

The barcode will be replicated across the entire surface of the packaging, which can ensure faster and easier checkouts at point of sale. This aims to improve operational efficiencies for the retailers.

"The Digimarc Barcode is an ideal way to provide additional retailer and consumer benefits without cluttering product design."

It will be subtly placed and not be breaching the existing designs part from helping with easier inventory management.

See Also:

Designed as smart label, the barcodes will function similar to a traditional Universal Product Code (UPC) symbol when scanned by a Digimarc-enabled POS scanner and open up retailers’ e-commerce pages before the consumer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Perrigo US consumer healthcare executive vice-president Jeff Needham said: "We want to provide our customers with the latest technology advancements that can assist in growing their own label business.

"Consumers want more information about health-related products, and our retailers are continually looking for ways to deliver that information while improving their own operational efficiency. The Digimarc Barcode is an ideal way to provide additional retailer and consumer benefits without cluttering product design."

Digimarc CEO Bruce Davis said: "Easy and effective communication of information about products is also becoming increasingly important in their field. We look forward to closely partnering with them in this very important and challenging area of consumer product marketing."