US-based private equity firm Platinum Equity has acquired label and packaging products manufacturer WS Packaging Group from J.W. Childs Associates.

WS Packaging focuses on delivering labels and packaging solutions for the food and beverage, consumer-packaged goods and pharmaceutical markets in North America.

Headquartered in Green Bay, Wisconsin, US, the company mainly sells pressure-sensitive labelling products and offers new packaging, shopper promotion and branding solutions to customers.

“We believe it will benefit from our operational resources and our ability to help identify and pursue new avenues for growth.”

WS Packaging Group CEO Dean Wimer said: “We thank the team at J.W. Childs Associates for the guidance and support of the business under its ownership.

“We’re excited to work with Platinum Equity, who brings a fresh perspective, with new energy and focus to the table. They know our industry well and have the operational and financial resources we need to help maximise our company’s potential.”

Wimer will continue to remain to the company as the business lead.

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Platinum Equity principal Jason Price said: “WS Packaging Group has great potential, and we look forward to working closely with the company’s management team, customers, suppliers, and other stakeholders.

“We believe it will benefit from our operational resources and our ability to help identify and pursue new avenues for growth.”

While Latham & Watkins served as the legal counsel to Platinum Equity, McDermott Will & Emery operated as the legal counsel and Barclays as the financial adviser to WS Packaging Group.

In 2014, Platinum Equity acquired pressure-sensitive label manufacturer MACtac from Bemis Company.

MACtac is one of the pressure-sensitive materials suppliers for WS Packaging Group.