Rigid box maker Pollard Boxes is expanding its product range by manufacturing a new high-impact packaging for Quinteassential’s range of teas.
The new packaging features different art work for each blend to communicate the brand’s key concept, ‘The Art of Tea’, thereby creating a unique on-shelf presence, according to the company.
The artwork on the packaging is designed by renowned artist Alberto Seveso using an ink and water technique.
Quinteassential’s tea packaging also carries a QR code on the back with a specially tailored music track, whose duration is equal to brewing time.
The box and lid was made using a specially coated 1,200 micron white lined board, with a 610 micron, white, folding boxboard for the shoulder.
According to the company, the lid wraps are four-colour printed with matt lamination and gold foil blocking, while the shoulder features a metallic print with matt lamination and the unprinted box wrap is also matt-laminated.
Pollard and Quinteassential worked together for an appropriate solution that optimised the cost impact of the different artworks for all the tea flavours.
Quinteassential founder Bernadine Tay said: "The design and style of our new packaging is one that has never been seen in tea.
"It combines a unique style with functionality that keeps the tea fresher for longer. More importantly, it is designed to invite and inspire the consumer to journey on an unexpected voyage of discovery.
"We have been impressed with Pollard’s contribution to the project and the excellent quality of the packs that they have produced, meeting all our launch deadlines."
Image: The artwork on the packaging is designed by renowned artist Alberto Seveso using an ink and water technique. Photo: courtesy of Pollard Boxes.