HP Indigo

US-based printing services provider Primary Color has installed a new HP Indigo 10000 digital press to meet the rising demand for short-run digital printing.

The new press will enable the company to increase its digital printing capacity with accelerated production time.

Primary Color wanted to install its digital press in the 29in format so that it can fulfill its existing orders and also also have the possibility to carry out oversized projects.

Primary Color has also expanded its variable data printing and print-on-demand products with new marketing materials, including customised packaging, gatefold brochures, posters and pocket folders.

Primary Color sales and marketing co-founder and executive vice president Ron Hirt said that the company has developed a range of better quality print technologies across all print categories to meet any customer demand.

"The HP Indigo 10000 is a perfect fit for us. We believe it is the highest quality, widest format sheet-fed digital press on the market," Hirt added.

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Built with HP ElectroInk technology, the new digital press will enable Primary Color’s colour management software to ensure colour consistency across any substrate or application. Its product specialists will also be able to work alongside clients to create mock-ups and sample pieces unlike traditional printers.

Image: Primary Color selects HP Indigo 10000 Digital Press to expand its printing capacity. Photo: courtesy of Vocus PRW Holdings, LLC.