The ProActive Recyclable sachet will replace Purition’s existing multilayer non-recyclable packaging for its powdered meal shakes.
The partners enhanced the packaging’s sustainability characteristics by reducing its overall material usage without compromising its product protection qualities.
In addition, the high-barrier paper sachet can be recycled in paper streams.
ProAmpac chief commercial officer Adam Grose said: “Purition engaged with ProAmpac’s material-science experts to create a recyclable packaging solution for their nutritional powders.
“This partnership led to the launch of ProActive Recyclable paper sachet and is further proof that collaborative innovation brings pioneering sustainable paper packaging to market.”
The packaging is digitally printed with ProActive Recyclable paper sachets to enable Purition to smoothly transition to the new structure with slight graphic adjustments.
In addition, the paper-based technology features high oxygen and moisture barriers to protect dry powder.
It is also designed to offer premium stiffness for an improved appearance on shelves and consumer handling.
Purition managing director Edward Taylor said: “As an environmentally focused brand, Purition wanted to provide consumers with more sustainable packaging.
“We approached ProAmpac with this challenge and they answered with a novel paper sachet solution that is easy to recycle.
“This new format, coupled with crisp digitally printed graphics, supports Purition’s brand and sustainability promise.”
Based in Cincinnati, Ohio, ProAmpac provides flexible packaging solutions for a range of industries worldwide.
In April this year, the company launched ProActive PCR Retort pouches, which are designed to offer improved sustainability for human and pet food packaging.
The pouches were launched in response to the growing demand for post-consumer recycled (PCR) packaging solutions.
In May, ProAmpac acquired Specialty Packaging, a company that supplies packaging for the fast food and foodservice industries.