Flexible packaging company ProAmpac has partnered with mineral salts expert Westlab to launch a new stand-up, sustainable pouch for premium bathing salts.

The new pouch features a recyclable zipper closure and HD flexographic printing to provide clear messaging and branding.

In addition to being recyclable, the new pouch leverages nearly 10% less packaging material when compared with the non-recyclable version.

ProAmpac product development manager Manuel Jaggi said: “A key challenge ProAmpac faced when developing this recyclable, foil-free pouch was to deliver superior toughness and drop resistance for 1kg of salt product inside while using less material.”

“R-1050 not only delivers the durability required, but it also provides high heat resistance, which maintains filling machine efficiency. In addition, its high surface gloss gives the packaging a pop-off-the-shelf appeal.”

Westlab uses ProActive Recyclable R-1050 film, which is part of ProAmpac’s ProActive Sustainability product offerings for the bathing salts. It is the first time the film is used in commercial packaging.

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The pouch is approved for polyethylene film collection streams.

Westlab’s bath salts are available at fine retailers in the EU and US.

Last month, ProAmpac launched ProActive Recyclable R-2000F under its ProActive Sustainability product family. This patent-pending film has been prequalified for store drop-off recycling through polyethylene recycling streams.

In a separate development, adhesive coating and laminating solution provider FLEXcon has launched a new line of eco-friendly packaging products FLEXcon optiFLEX ecoFOCUS.

The new line features FLEXcon’s new V-52RE adhesive and will be used for primary labelling applications.