Flexible packaging company ProAmpac has partnered with mineral salts expert Westlab to launch a new stand-up, sustainable pouch for premium bathing salts.
The new pouch features a recyclable zipper closure and HD flexographic printing to provide clear messaging and branding.
Go deeper with GlobalData
In addition to being recyclable, the new pouch leverages nearly 10% less packaging material when compared with the non-recyclable version.
ProAmpac product development manager Manuel Jaggi said: “A key challenge ProAmpac faced when developing this recyclable, foil-free pouch was to deliver superior toughness and drop resistance for 1kg of salt product inside while using less material.”
“R-1050 not only delivers the durability required, but it also provides high heat resistance, which maintains filling machine efficiency. In addition, its high surface gloss gives the packaging a pop-off-the-shelf appeal.”
Westlab uses ProActive Recyclable R-1050 film, which is part of ProAmpac’s ProActive Sustainability product offerings for the bathing salts. It is the first time the film is used in commercial packaging.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe pouch is approved for polyethylene film collection streams.
Westlab’s bath salts are available at fine retailers in the EU and US.
Last month, ProAmpac launched ProActive Recyclable R-2000F under its ProActive Sustainability product family. This patent-pending film has been prequalified for store drop-off recycling through polyethylene recycling streams.
In a separate development, adhesive coating and laminating solution provider FLEXcon has launched a new line of eco-friendly packaging products FLEXcon optiFLEX ecoFOCUS.
The new line features FLEXcon’s new V-52RE adhesive and will be used for primary labelling applications.
