Global pressure-sensitive label materials manufacturer UPM Raflatac (Raflatac) has launched the new RP48 AT (All-Temperature) acrylic adhesive in the European market.

The company noted that its new adhesive has been specially created for food packaging labels that are usually stored in chilled or moist conditions.

Raflatac claims that its RP48 AT provides good adhesion at various temperature levels in order to ensure that the food packaging remains firmly in place and retain their shelf appeal.

“For food labelling applications, RP48 AT combines the best properties of hot melt and acrylic adhesives.”

By launching RP48 AT, UPM Raflatac has expanded its range of adhesives for the food labelling segment.

UPM Raflatac Europe, Middle East, India and Africa (EMEIA) films segment manager Päivi Knihti said: “For food labelling applications, RP48 AT combines the best properties of hotmelt and acrylic adhesives.

“The adhesive performs extremely well in moist and chilled conditions, while also offering good performance in converting and dispensing, as well as high clarity for clear film faces.”

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RP48 AT also serves as an alternative to hot melt adhesives for labelling food packages stored in moist and chilled conditions.

Hot melt adhesives specially designed for food packaging, but is said to offer limited clarity and convertibility.

Last month, Raflatac launched its new outdoor-resistant Sunlite Xtra film face material and expanded its industrial chemical labelling portfolio.