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October 1, 2019

RB and TerraCycle introduce plastic packaging recycle programme

Global health and hygiene company RB has collaborated with US recycling company TerraCycle to allow customers to recycle their consumer goods packaging.

Global health and hygiene company RB has collaborated with US recycling company TerraCycle to allow customers to recycle their consumer goods packaging.

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According to company, the partnership is the next step in its commitments of reducing product packaging and eliminating waste to support a more sustainable future.

As part of the ‘Healthy You, Healthy Planet’ partnership, RB will introduce its Health & Nutrition Recycling Program to accept packaging waste from various consumer health and nutrition brands.

Under the programme, the companies will accept blister packs, tubes, bottles, cans, boxes, caps, lids, wrappers, spray bottles, tubs, and other plastic packaging across all RB’s brands for recycling.

RB North America Health Brands executive vice-president Nitish Kapoor said: “At RB, we know how important protecting the future of our planet is to our consumers so we’ve partnered with TerraCycle to make it simple for anyone to take an active interest in the environment and recycle their packaging waste.

“People buy millions of RB health products from brands like Enfamil and Mucinex every week, so offering free, national recyclability for the packaging is simply the right thing to do.

“This programme is part of RB’s ongoing commitment to creating a circular economy, which also includes making 100% of our packaging recyclable or reusable, while using at least 25% recycled plastic content in our packaging by 2025.”

TerraCycle will clean and melt all the collected plastic packaging items into hard plastic, which can be remoulded to make new recycled products.

The programme is currently available to any individual, school, daycare, fitness facility, healthcare office, office, or community organisation.

Last month, TerraCycle partnered with personal care brand Gillette to make all razors and its plastic packaging recyclable in Canada.

Related Companies

Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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