Personal care brand Gillette has partnered with US recycling company TerraCycle to make all razors and its plastic packaging recyclable in Canada.
As part of the partnership, the brand aims to recycle its disposable razors, replaceable-blade cartridge units and razor plastic packaging nationwide.
Customers can sign up on the Gillette razor recycling and razor local recycling solutions programmes to participate in the initiative.
Following the razor recycling programme, customers can download a free TerraCycle shipping label, pack the razors in a puncture-proof package and ship it to TerraCycle for recycling.
Gillette razor local recycling solutions programme allows businesses, gyms, colleges, cities and community organisations to serve as public drop-off points for the initiative.
All signed up and accepted centres will receive an exclusive razor recycling bin developed by the brands.
After the bin fills up, each centre is expected to seal and return it to TerraCycle through United Parcel Service (UPS). Then, it will receive a new bin to continue the programme.
The companies will make each centre address publicly available on the map of the razor recycling programme page.
TerraCycle will recycle the collected packaging into new consumer products such as park benches, bike racks, pet food bowls and recycling bins.
Gillette Canada leader Jennifer Seiler said: “We are very excited about our partnership with TerraCycle to offer recycling for Gillette, Venus or any razor brand across Canada.
“This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle.”