US craft beer producer Red Hare Brewing will introduce its craft beers in Novelis evercan recycled aluminium cans in major markets across the southeastern US.
The use of recycled aluminium cans will help Red Hare to reduce its environmental impact and the packaging would also preserve the freshness as well as taste of beer.
Red Hare Brewing founder and CEO Roger Davis said that the evercan aluminium can sheet fits well for beer packaging.
"The independent certification of the closed-loop recycling process behind evercan strengthens our commitment to employing the best in sustainable business practices, making evercan a natural extension of the Red Hare brand," Davis added.
Aluminium recycler Novelis aims to increase the recycling content of its beverage cans to 80% across its global operations by 2020. Over the last two years, the company has announced capital investments of approximately $500m that will double its global recycling capacity to 2.1 million tonnes by 2015.
Novelis president and chief executive officer Phil Marten said: "This introduction marks the commercial availability of the world's first certified high-recycled content aluminum beverage can."
Novelis plants are located in North America, Europe, South America and Asia. The company received certification from environmental auditing firm SCS Global Services to produce evercan.
Image: Red Hare's beer in aluminium cans will be available from May. Photo: courtesy of PRNewsFoto/Novelis Inc.