Receive our newsletter – data, insights and analysis delivered to you
  1. Market Data
January 7, 2015

Rexam to design cut-out tab for Carlsberg beer range

British beverage can maker Rexam has been selected by Danish brewer Carlsberg to design a new cut-out tab for its beer range.

Carlsberg beer range

British beverage can maker Rexam has been selected by Danish brewer Carlsberg to design a new cut-out tab for its beer range.

It will feature the hop leaf, a key element of the original Carlsberg logo designed by Danish artist Thorvald Bindesbøll in 1904.

Carlsberg will implement the new tab in conjunction with its standard can design in Norway across its beer range, with plans to launch in other markets.

Produced at Rexam’s Recklinghausen and Mont plants, the tabs will be available on all 33cl and 50cl cans.

"Carlsberg will implement the new tab in conjunction with its standard can design in Norway across its beer range."

Carlsberg senior innovation manager Giorgio Grimaldi said: "The hop leaf is a symbol of the quality and purity of the ingredients that go into making the best beer in the world, and Rexam offered us an innovative and unique way to incorporate it into our can designs, providing us with a bespoke product with great stand out on shelf."

Rexam has also developed an original 0.5l winter limited edition can for Efes Rus’ Velkopopovicky Kozel dark beer brand, which will be available across Russia.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
Cutting-edge innovation in fish packaging

Rexam claims that its high-definition printing technology brings to life the intricate knit and suede details of the can.


Image: The cut-outs tabs will be available on all 33cl and 50cl cans. Photo: courtesy of Rexam PLC.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU