RPC Bebo Plastik has used its advanced in-mould label thermoforming (IML-T) and in-house Bebo Print lid printing technology to redesign to packaging of Tine's Kremgo cream cheese range.

The initiative is expected to improve the on-shelf presence of the product from Tine, one of Norway's largest manufacturers, distributor and exporters of dairy products.

The packaging includes an 88mm x 88mm square polypropylene tub, which features a light protector that will help maintain the freshness of Tine's new Kremgo Lett lighter products.

The IML-T process allows pre-printed labels to be applied to packages during the thermoforming process.

"The IML-T process allows pre-printed labels to be applied to packages during the thermoforming process."

In addition, the package is augmented using the Bebo Print technique of printing the lid sheet, before thermoforming to cover the entire area of the lid.

Featuring high-quality graphics, the new pack is expected to give the brand an appealing look in the competitive retail markets, while the lightweight design will also provide more convenience to the consumers.

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In April, RPC Bebo Polska had provided a multilayer polypropylene pot, which will provide additional protection and enhance the presentation of the Fruit Mousses range from Polish manufacturer Menii.

The design included a peelable closure with a light, easy-to-handle tub that is said to maximise consumer convenience.

Image: The new packaging of Kremgo range of cream cheeses. Photo: courtesy of RPC Bebo Plastik.