Rigid plastic packaging manufacturer RPC Bramlage has developed a range of in-mould label (IML) standard containers and lids for spreads and yellow fats.

The move is in line with the company’s strategy to cater to the increasing market demand for cost-effective packaging that helps in distinguishing one brand from another and generating on-shelf impact.

Available in four formats from 250g to 1kg, the containers are injection moulded in polypropylene.

The 250g, 400g and 500g packs fit a single lid, which makes them fully interchangeable and offers maximum flexibility on filling lines.

RPC Bramlage sales manager Peter Van Dyck said: "As markets become more competitive, we are seeing an increasing market focus on high-quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty.

"IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands."

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"A metal-effect can also be applied to the labels, as well as creating a barrier to prevent oxygen from entering the products."

IML allows intricate and multi-coloured designs to be created to cover the entire area of the packs, to provide a level of finish and detail that otherwise could not have been created by on-pack printing.

A metal-effect can also be applied to the labels, as well as creating a barrier to prevent oxygen from entering the products.

Located in Lohne, Germany, the company creates high-quality packaging solutions for cosmetics, pharmaceuticals, food and technical packaging.

By employing technologies in tool making, RPC produces injection moulding, multi-component injection moulding, IML, blow moulding, decoration and assembly.

Image: RPC Bramlage has created a new range of in-mould label standard containers and lids. Photo: courtesy of RPC Bramlage.