UK-based supermarket chain Sainsbury’s has introduced sustainable packaging for its own-brand liquid laundry detergent.

The packaging will feature across all Sainsbury’s own-brand 750ml laundry detergents, replacing the previous sleeved plastic packaging.

Sainsbury’s own-brand laundry detergents include JS tropical super concentrated laundry liquid, bio super concentrated liquid, colour super concentrated liquid, lavender super concentrated liquid and non-bio super concentrated liquid.

These will be available in the new packaging at all Sainsbury’s stores and online from this week.

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By GlobalData

Customers can recycle the packaging in kerbside recycling schemes or deposit it at recycling banks.

The packaging is expected to reduce Sainsbury’s use of plastic by 80%, saving around 22t of plastic a year.

It is made from cardboard certified by the Forest Stewardship Council (FSC).

The new cartons are 35% lighter than the original packaging and will reduce the carbon emissions of this product range by 50%.

The figures are based data provided by the supplier, Elopak, on the average tonnage of packaging in transportation.

In addition to updating the packaging, Sainsbury’s has reformulated the laundry liquid to reduce the amount of detergent required for each wash.

This allows each carton to be used for five additional washes.

The transition will expedite Sainsbury’s goal to achieve net-zero emissions across its operations by 2035.

It is also part of the retailer’s ongoing efforts to halve the use of plastic packaging across its own brand by 2025.

In June last year, Sainsbury’s launched own-brand refillable handwash pouches in an effort to help customers reduce their consumption of plastic waste.

The pouches use 85% less plastic than the equivalent number of 250ml The Collection bottles, as well as costing 35% less than other equivalent bottles.

Sainsbury’s has also introduced double-length toilet rolls, reducing plastic packaging by 30% and saving 84t of plastic.