Sally Beauty launches SBH Going Green campaign to cut waste

19 December 2019 (Last Updated December 19th, 2019 11:12)

International speciality retailer Sally Beauty has launched a campaign to cut waste and save energy across its stores, supply chain and headquarters.

Sally Beauty launches SBH Going Green campaign to cut waste
Sally Beauty’s SBH Going Green will remove over 104 million plastic bags from landfills every year. Credit: Mike Mozart.

International speciality retailer Sally Beauty has launched a campaign to cut waste and save energy across its stores, supply chain and headquarters.

SBH Going Green campaign seeks to encourage sustainability.

The brand will work on initiatives to reduce its environmental impact. By incorporating the changes, Sally Beauty is expected to save $2m-$3m a year.

As part of the campaign, Sally Beauty, CosmoProf and corporate-owned Armstrong McCall stores will stop using plastic bags, starting next year.

The company will replace plastic with paper and reusable bags made from recycled materials.

If successful, the initiative will remove over 104 million plastic bags from landfills every year.

Sally Beauty is planning to eliminate Styrofoam from its operations, preventing 300,000 pieces from entering the landfills in the first year.

The company’s corporate headquarters has also launched a programme that aims to recycle five to seven tonnes of cardboard a year.

Sally Beauty Supply president Aaron Alt said: “Sally Beauty is committed to a top-down transformation. Making our operations more sustainable helps our communities and our business.

“Our customer base wants to see a more environmentally friendly Sally, and we are proud of the plan we have developed to get us there.”

Earlier this year, Sally Beauty introduced an energy management pilot programme across its 64 stores that led to a 34% decrease in energy in every store.

The company will implement the programme in the stores that use the most energy over the next three years.

Sally Beauty also aims to make at least 80% of its branded products vegan by the end of the fiscal year in 2021.