British licensed products manufacturer and supplier Sambro International is planning to roll out new, fully recyclable cardboard packaging for its collectables range.

The announcement was shared by Sambro in a LinkedIn post.

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The company said the new eco-friendly packaging is being introduced as part of its environmental, social, and governance (ESG) commitments to use more sustainable alternatives and save up to 12.8 tonnes of plastic annually.

According to Bury Times’ report, to reinforce its ESG commitments, the company recently conducted a self-audit of its various toy products’ packaging to identify solutions for making sustainable improvements.

As a result of the audit, Sambro decided to introduce a fully recyclable packaging format to gradually replace the old ‘egg-shaped’ plastic packaging used for its various products over the next three years.

Initially, the cardboard packaging will be introduced in collaboration with licensor Hasbro for its Peppa Pig ‘Create Your Own Character’ product range, which comes with four collectable characters.

The new pack was inspired by milk cartons and will be paper-based and recyclable, along with a bag that holds the stuffing for the toy, a Toys n Playthings report said.

It is expected to be rolled out to UK, Middle Eastern, and African retailers from January next year and be available for purchase later that year.

Bury Times quoted Sambro’s ethical and sustainability manager Lisa Longley as saying: “While practical, our current egg-shaped packaging is not easily recyclable and offers little secondary use for customers, making it a sustainable weak spot for us.

“Our new reimagined packaging has seen our design, product and ESG teams work together to develop a bespoke customer-specific packaging solution, which we are now hoping to roll out across other ranges currently using this egg-shaped packing.

“The broader efforts to reduce the use of plastics across our packaging will include more environmentally friendly and innovative materials, enhanced consumer recycling through product design and on-pack snipes, and an overall eco-friendly themed approach to play.”