Technology solution provider SATO has established a new subsidiary named SpeciaLase, in order to boost markets for its CO2 laser coding and marking technology across Asia.
The new subsidiary is to focus on marketing SATO solutions in Japan and the Asia Pacific region.
SpeciaLase president Hisashi Asai said: "This new business model is further testament of how SATO fills in the last inch and helps us up the ante as we continue to pursue labour and resource savings benefits for customers across the board."
SATO owns the exclusive rights to sell the innovative laser coding printing technology and pigment in Asia, which has been developed by UK-based DataLase.
The firm has also acquired a major stake in DataLase, which offers materials for laser coding and packaging marking.
SATO said: "DataLase's laser coding process offers a high-quality and cost-effective alternative to traditional labels and printing methods.
"It utilises a nontoxic and environmentally friendly coating that provides a stable, high-contrast, high-quality and durable image on virtually any substrate using low-power CO2 lasers."
DataLase CEO Chris Wyres said: "DataLase has seen a significant level of growth with installations in many global brand companies throughout Europe and America.