The updated platform is said be more user-friendly than before. Credit; kaband via Shutterstock.

Scantrust, a QR code compliance solution provider, has teamed up with U-label and spiritsEUROPE to launch an upgraded e-labelling platform, U-label by Scantrust. 

U-label is a European wine and spirits industry initiative by the European Committee of Wine Companies (CEEV).

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The partnership combines Scantrust’s QR code and e-label technology with U-label’s knowledge of European wine and spirits industry regulations. 

The platform is designed to assist wine and spirits producers in adhering to the latest EU labelling regulations efficiently.

The updated platform offers QR codes that link to detailed ingredient and nutritional information, which consumers can access by scanning the wine bottles with their smartphones. 

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U-label by Scantrust boasts numerous time-saving features such as multiuser access, bulk e-label data uploads through integrations, and intelligent redirection rules for non-EU countries.  

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Customers can use the secure QR codes to protect against counterfeits, improve product and distributor traceability, and use consumer engagement tools tailored for markets outside the EU.  

The CEEV and spiritsEUROPE will continue their support for the U-label initiative, leveraging their respective industry knowledge to ensure participating wine producers can comply with EU Regulation 2021/2117.  

Scantrust CEO Nathan Anderson said: “We are thrilled to partner with U-label, CEEV and spiritsEUROPE to provide winemakers and spirits producers with the most advanced and user-friendly e-labelling solution.  

“By combining our expertise and resources, we are confident that U-label by Scantrust will deliver an unmatched customer experience with enhanced compliance assurance, and overall a superior e-labelling platform.”