Switzerland-based smart packaging solutions company ScanTrust has introduced a new authentication solution for HP Indigo digital presses in an effort to assist brands and industrial companies in tracing counterfeit products.

ScanTrust will digitally print secure QR codes on HP Indigo presses, allowing customers to track and trace goods to combat counterfeiting as well as enable supply chain traceability.

The digitalisation solution also allows customers to print static or serialised secure QR codes on labels or packaging, which can be authenticated by scanning with a mobile app.

The solution integrates the secure graphic within the variable QR codes into the workflow of HP Indigo digital presses to easily integrate serialised secure codes onto labels or packaging.

Integration will help stakeholders across the supply chain to authenticate goods on the go.

“Smart packaging solutions are being driven by the rising threat of product counterfeiting and the need for greater transparency.”

ScanTrust CEO Nathan Anderson said: “Smart packaging solutions are being driven by the rising threat of product counterfeiting and the need for greater transparency across the supply chain.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“This new capability, together with HP Indigo, allows brands and industrial goods companies to leverage the full benefits of variable data printing for connected, customised and traceable products that encourage two-way communication with end-consumers based on trust, and ultimately leading to increased brand loyalty and growth.”

ScanTrust and HP Indigo established their partnership to deploy a seed product authentication and traceability solution for Swiss global agrochemical company Syngenta.

Both companies also worked with other brands such as Cambio Coffee, Vorsteiner, and Nexans to implement smart packaging solutions.