Henkel brand Schwarzkopf has partnered with international recycling company TerraCycle to launch hair care packaging recycling programmes.

As part of the partnership, the two companies will focus on making retail hair care, colour and styling products recyclable through three programmes.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Schwarzkopf hair care items participating in the programmes include göt2b styling & color, Color Ultime, Keratin Color and Simply Color brands.

The programmes include Schwarzkopf Aerosols Recycling, Schwarzkopf Hair Coloration Recycling and Schwarzkopf Recycling.

Schwarzkopf Aerosols Recycling Programme covers own-branded empty aerosol container recycling.

Schwarzkopf Hair Coloration Recycling Program includes own-branded hair colouring products such as plastic jars, lids, bottles, closures, tubes, pumps and caps.

Schwarzkopf Recycling Program will include all other own-branded retail products apart from the hair colouring and aerosol product lines.

Interested individuals, schools, offices or community organisations can sign-up and send the packaging waste in a box with a free shipping label to TerraCycle for recycling.

The recycled packaging waste will be transformed into consumer products, including park benches, bike racks, pet food bowls and recycling bins.

TerraCycle CEO and founder Tom Szaky said: “Hair care products are a staple in the daily routines of countless consumers.

“The launch of the Schwarzkopf Recycling Programs represents an exciting opportunity to divert a large category of waste from landfills. We look forward to partnering with this forward-thinking company for many years to come and continue to offer sustainable solutions to traditionally hard-to-recycle packaging.”

In addition to recycling, collectors also earn cash points or charity gifts that can be donated to a non-profit, school or charitable organisation.

In October 2019, TerraCycle partnered with US-based nutrition provider Gerber to recycle baby food packaging across the country.