Turkish packaging producer Sentez has elected to use the subscription model of Heidelberger Druckmaschinen AG (Heidelberg) as part of its growth and digitalisation strategy.
As part of the contract, Santez will use Heidelberg’s large press format.
The pay-per-use agreement with Sentez includes two subscription contracts, one each for the 70cm x 100cm and 120cm x 160cm sheet formats.
Heidelberg is providing an all-in package that covers press, consumables, service, workflow, and performance consulting for both formats.
Sentez Group CEO Süleyman Öncel said: “We weren’t actually planning any major investments in 2018, but the pay-per-use model being offered by Heidelberg will enable us to grow faster and significantly boost our productivity in a fiercely competitive market.
“The digitised solution from Heidelberg and the comprehensive consumables package providing peace of mind are also further increasing our level of automation.”
Sentez has a production area of some 55,000m² and primarily produces folding cartons for the food and pharmaceutical industries.
Around 20% of the company’s products go to neighbouring countries.
Heidelberg Digital Technology management board member Stephan Plenz said: “It’s becoming increasingly clear that our use-based subscription model in conjunction with the Smart Print Shop is exactly what the sector has been waiting for.
“More and more customers in all market segments are keen to enjoy the benefits of higher productivity, increased flexibility, and a lower capital commitment. And only Heidelberg offers this combination!”
Customers pay for usage in new Heidelberg digital business model.
Under the Heidelberg subscription model, which aims to move away from growth based solely on selling and installing printing capacity, customers only pay for the number of sheets actually printed.