The packaging and speciality plastics business division under US-based Dow Chemical has collaborated with Sustainable Packaging Coalition (SPC) and Accredo Packaging to develop recyclable Dishwasher Pods packaging for Seventh Generation.
Seventh Generation packaging development director Derrick Lawrence said: "Our goal was to produce a recyclable package for our Dishwasher Pods, without sacrificing performance or aesthetics.
"Our customers were asking for a more recyclable option, and our collaboration with the Sustainable Packaging Coalition, Dow and Accredo Packaging turned that demand into a reality."
The American cleaning, paper, and personal care products manufacturer Seventh Generation will now be carrying SPC's How2Recycle 'Store Drop-Off' label for its Dishwasher Pods packaging.
The label will be asking consumers to drop their flexible plastic bags, films and wraps at local grocery or retail stores for recycling.
Pouches used for the Seventh Generation dishwasher pods products can be recycled at more than 18,000 store drop-off centres throughout North America.
Dow has developed the resins used for the packaging while Accredo Packaging was responsible for the conversion of those materials into the recyclable polyethylene stand-up pouch.
While the resins have been designed to ensure stiffness, toughness and sealability for the package, Accredo's technology has added printing capabilities to it, which lends it the necessary aesthetics to make it stand out on store shelves.
Dow packaging and speciality plastics North America commercial vice-president Greg Jozwiak said: "This kind of collaboration is important to achieve the environmental vision for packaging that we all share."
Accredo Packaging executive vice-president Rex Varn said: "Accredo Packaging's new innovative 100% recyclable stand-up pouch offers CPG brand-owners a more sustainable proposition of recyclability."