The Quo Beauty range is certified by PETA. Credit: JulieK2 via Shutterstock.

Canadian retailer Shoppers Drug Mart has teamed up with recycling company TerraCycle on a new recycling initiative for Quo Beauty Cosmetics. 

The Quo Beauty Cosmetics Free Recycling Program offers customers a practical way to recycle their empty Quo Beauty cosmetics containers, preventing these plastics from ending up in landfills and incinerators. 

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The programme accepts Quo Beauty cosmetics components, including plastic and glass tubes, pumps, jars, foundation packaging, and others. 

However, makeup wipes and sponges, nail polish bottles, nail polish remover bottles, and pressurised canisters, including aerosol cans are not eligible for recycling. 

The programme is open to schools, offices, and any individual or community group. 

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For every pound of cosmetic waste collected, Shoppers Drug Mart will contribute $1 to the Shoppers Foundation for Women’s Health, which is dedicated to providing equitable and accessible healthcare for all women in Canada.  

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The partnership with TerraCycle follows the ‘More Planet Love’ campaign by Quo Beauty, which was launched less than a year ago.  

This campaign features more than 500 products with improved and sustainable packaging options such as recycled plastics, monomaterials, and reduced plastic content. 

In addition, the Quo Beauty range is entirely vegan, cruelty-free, and has received certification from non-profit organisation People for the Ethical Treatment of Animals (PETA).

Shoppers Drug Mart Category Management SVP Pat Dean said: “As we work to ensure all control brand packaging is recyclable or reusable by 2025, we continue to look for new and innovative ways to eliminate the use of single-us [use] plastics for all product packaging. 

“We are proud to partner with TerraCycle as the first major retailer to offer a recycling programme for a private label colour cosmetics line, offering more sustainable choices to Canadians and reducing our impact on the planet.”