Sidel has served the region for more than ten years. Credit: Sidel.

Packaging solutions provider Sidel has announced the opening of a new office in Almaty, Kazakhstan, on Wednesday (12 June).

This strategic move strengthens Sidel’s presence in the Central Asia and Caucasus (CCA) region.

Sidel has served the CCA region for more than a decade, providing equipment, services, and complete line solutions for companies packaging liquids, food, home, and personal care products.

The region, encompassing Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan, Turkmenistan, Kyrgyzstan, Georgia, and Armenia, boasts a rising gross domestic product and increasing disposable income levels.

By establishing a local presence, Sidel said it aims to build on existing relationships with key fast-moving consumer goods (FMCG) producers in the area.

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The new office will provide direct access to Sidel’s regional expertise, including project management, advanced engineering solutions, and on-the-ground support tailored to address the specific needs of the local market.

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“Being closer to our customers will enable us to better understand the evolving market and consumer trends, helping to provide even more tailor-made solutions to local businesses and support our customers’ growth as the region continues to develop,” said Marina De Barros, EVP for Customer Management ECA at Sidel.

The new office will house a dedicated regional Sidel team focused on customer success.

“Delivering top value to our customers is the primary aim for Sidel,” said Gilles Bouvier, VP for Services ECA at Sidel. 

“By combining our global expertise in advanced packaging solutions with our local expertise and presence, we will continue to bring innovation to the region – from packaging design and blowing to filling, labelling, packing, palletising and a wealth of services to optimise the performance of our customers’ lines.”

Sidel said it is committed to investing in the local workforce by fostering talent and developing skills in core areas such as sales, project management, and services.

“We are eager to contribute to the economic development of the region to grow sustainably and responsibly,” said Guillaume Rolland, VP of Sales Beverages ECA at Sidel.

“By expanding our footprint, we reaffirm our commitment as a trusted partner for growth for our customers across the area.”