European packaging company SIG has partnered with Tagaddod to launch a recycling programme for aseptic carton packs in Egypt.
The Recycle for Good initiative will enable aseptic carton packs to be collected from households and the foodservice industry.
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The programme uses technology-based solutions that allow consumers to schedule the collection of used cartons from their homes or workplaces.
Collections can be arranged via a mobile app in exchange for rewards.
Recycle for Good is claimed to be the first programme of its kind in the Egyptian market.
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SIG Middle East and Africa president and general manager Abdelghany Eladib said: “Changing behaviour is critical to enable lasting positive change for the environment.
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By GlobalData“Recycle for Good aims to stimulate a change in people’s attitudes by demonstrating the value of recycling to individuals and communities.
“We are proud to partner with Tagaddod on this initiative. As the first initiative of its kind in Egypt, it represents a major milestone for the country in its drive towards enhanced contribution to a circular economy.”
Tagaddod is a renewable energy and waste management company that uses data, technology and logistics to support waste collection in Egypt.
The country currently only collects around 60% of the waste it generates, less than 20% of which is properly disposed of or recycled.
Tagaddod will support the Recycle for Good programme using its existing logistics network, as well as its household brand Green Pan.
Tagaddod CEO and co-founder Nour El Assal said: “With this initiative, we will expand our reach to retract high-grade, high-value food-grade cartons and put them back in circulation, while creating reliable additional income for households and waste collectors.
“It is long-term positive impact and value creation at their best.”
In August this year, SIG closed its acquisition of Evergreen Asia, the Asia-Pacific chilled carton operations of Pactiv Evergreen, for $335m.
