Swiss packaging firm SIG has developed a new microwaveable carton for hot drinks in an attempt to cater to the growing demand for convenient on-the-go beverage options.
The new carton, known as ‘Heat&Go’, does not contain aluminium and therefore can be conveniently heated up in the microwave at home or the office.
Instead of aluminium foil, the carton features a high-barrier film and a light blocking pigment that protects the product from oxygen ingress, flavour migration, light and water. It is ideally suited for still drinks and low viscosity, sensitive, enhanced juice and liquid dairy beverages.
According to SIG’s own research in China, around 72% of consumers expressed dissatisfaction with existing heating methods for on-the-go products and called for new methods of fast and convenient heating in tune with their lifestyles.
SIG Global Marketing vice-president Ali Kaylan said: “Our new high-barrier aseptic carton ‘Heat&Go’ can be heated in the microwave up to 60°C, with a recommended temperature of 50°C, by allowing brands and co-packers to launch innovative nutritional hot beverage products into new channels and categories.”
The company noted that ‘Heat&Go’ can be produced on existing filling machines with a one-time upgrade for running standard and aluminium-free material structures.
SIG plans to capitalise on the strong market potential for on-the-go hot drinks in a microwaveable carton in Asia.
The company is focused on fuelling product innovation and differentiation by developing innovative packaging solutions to meet the evolving needs of an increasingly mobile society.
Established in 1853, SIG serves customers in more than 65 countries and produced 33.6 billion carton packs last year.