The wrap has been added to Sirane’s Earth Packaging portfolio. Credit: Sirane.

Packaging company Sirane Group has launched a new plastic-free and recyclable butter wrap, called ‘Earthfilm Butter-Wrap’.

The new offering, which is available in a range of barrier options, has been added to the company’s existing ‘Earth Packaging’ range.

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Earthfilm Butter-Wrap leverages coated paper, providing an easy-to-recycle alternative to less sustainable butter wraps that are currently being used across the industry.

The company said that the coatings used for this solution are derived from water-based barriers, which help protect from both grease and moisture.

Alternate butter wrap options that are currently offered by the company include standard, Xtra, and Ultra.

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The Xtra variant comes with a moisture barrier on both sides while Ultra is comprised of a metallised film that offers improved barrier properties alongside a metallised finish.

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According to Sirane, all its butter wraps are printed in-house using exclusively water-based inks.

Sirane managing director Simon Balderson said: “We are expanding our popular Earthfilm range by adding butter wraps, which are sustainable, recyclable and plastic-free.

“Our Earthfilm Butter-Wrap is exciting news for the butter industry. It’s got all the properties of butter wraps currently used, but crucially is paper-recyclable.

“We can even provide metallic gold or silver papers, giving the same aesthetics as the packaging currently used – while still offering a paper-recyclable product.”

The company’s Earth Packaging range, which has been designed to improve its green credentials, aims to minimise both packaging and food waste.

In February 2022, Sirane announced a multimillion-pound investment to develop a site for its board division in Telford, Shropshire, UK.