Brand and packaging design agency Slice Design has created the new look for Kraft Foods’ Cadbury range of Christmas confectionery.
Slice has designed a contemporary look incorporating new quirky and unique cartoon characters as well as a new illustration style for the selection boxes.
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The boxes are designed with a series of characters with distinct personality traits and include Santa, Rudy the reindeer and Clyde the snowman.
Slice also helped to create character bags, a new structural format to add value to the Christmas range.
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By GlobalData
