Paper-based packaging company Smurfit Kappa has joined as a member of Two Sides, an organisation that promotes sustainability of paper.

Two Sides offers fact-based data to create awareness in consumers that paper and cardboard are sustainable choices of packaging and has a recycling rate of 83%.

Smurfit Kappa Development Group vice-president Steven Stoffer said: “There is increasing pressure on companies to be more sustainable and this is having a transformative effect on the packaging industry.

“Together, we can inform consumers and businesses of the great sustainable attributes of paper and cardboard, the natural and renewable choice.”

“Paper-based packaging provides many benefits from protecting the products and preventing waste, to optimising logistics in the supply chain. Most importantly, it’s 100% recyclable and has the least impact on the environment.”

In addition, a recent study on UK adults conducted by Two Sides and international research agency Toluna revealed that paper and cardboard are the most preferred packaging material for environmental-friendliness, recyclability and practicality.

However, this research also shows that consumers do not understand the industry’s high recycling rates and are the cause of forest loss.

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Two Sides managing director Jonathan Tame said: “We are delighted Smurfit Kappa recognises and values the information Two Sides has created.

“Together, we can inform consumers and businesses of the great sustainable attributes of paper and cardboard, the natural and renewable choice.”

Based in the UK, Two Sides offers data resources on the sustainability of paper and cardboard packaging through its website, newsletters, videos, infographics and facts booklets.

Last month, Smurfit Kappa partnered with global transport provider Scania to replace some materials used in its supply chain with paper-based packaging solutions.