Smurfit Kappa has equipped its Alcalá plant in Madrid, Spain, with a Jetmaster-inkjet single-pass digital printer, in a move to help customers to increase sales.
The Jetmaster-inkjet single-pass digital printer is claimed to allow immediate changes in print, while reducing the risk of obsolete stock.
This technology is capable of printing on any type of substrate and the company offers a team of Smurfit Kappa experts to support customers for converting images for digital printing.
With this printer, any customer, regardless of size, will have access to digital print, which will in turn add value to marketing campaigns, as well as reduce time to market for brands.
Smurfit Kappa Spain & Portugal innovation and design manager Jesus Rivas said: "We can now reduce the time to market of new product launches and customise orders to influence shoppers at the point of purchase.
"We are able to produce the exact amount that is required with the best quality in post-print in the industry, always supported by the experience, knowledge and skills of Smurfit Kappa."
The installation of Jetmaster-inkjet single-pass digital printer is in line with company’s Open the future brand strategy, which is aimed to help its clients grow and improve in their key business areas by providing differentiation and added value.
Smurfit Kappa Spain & Portugal sales and marketing director Enrique Guillen said: "At Smurfit Kappa, we strive to understand our customers’ business needs, their problems and their industry, this is the only way we are able to offer the most efficient solutions.
"The most important driver, where we can influence and create opportunities, is in improving sales and this digital printer certainly marks a new era in this field."
Image: Smurfit Kappa equips Alcalá plant with Jetmaster-inkjet single-pass digital printer. Photo: courtesy of Smurfit Kappa Group.