Corrugated packaging company Smurfit Kappa has introduced a new sustainable punnet packaging portfolio in Europe.

Named ‘Safe&Green’, the paper-based range is part of the company’s ‘Better Planet Packaging’ portfolio of advanced packaging solutions.

The 100% renewable, recyclable and biodegradable solution is a sustainable alternative to plastic packaging for fresh produce.

Safe&Green’s packaging solutions can be implemented immediately, or customers can customise the design based on their specific requirements.

Smurfit Kappa noted that recent research revealed that sustainable punnet designs that offer visibility of the contents inside are mostly favoured by customers.

The research also showed that 75% of respondents believe paper-based punnets to be the sustainable choice.

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Smurfit Kappa Europe innovation and development VP Arco Berkenbosch said: “Our research shows that consumers across Europe have a preference towards sustainable packaging when shopping for fresh produce, and the Safe&Green portfolio offers growers and retailers a range of sustainable punnets that enables them to respond directly to these customer preferences.

“Demand for fully sustainable punnets that are not only aligned with anticipated regulations but that are also durable, hygienic and allow for visibility will continue to increase.

“By working with our customers to develop bespoke designs that meet their requirements, in addition to the current punnet portfolio, we are providing a tailored sustainable solution to help our customers increase sales, optimise supply chain and ultimately, make their businesses more sustainable.”

Earlier this month, Smurfit Kappa introduced its new eBottle packaging solutions range for the online beverage market.