Irish packaging producer Smurfit Kappa has opened its new experience centre in Konin, Poland, raising the number of the company's European centres to eight.
The move forms part of the company's 'Open the Future' global brand strategy, which is aimed at delivering customer growth through insight and innovation.
Each of the company's experience centre provides a range of accessible solutions and services to its customers, including how to use packaging solutions to meet their business needs.
The Polish experience centre is equipped with advanced technologies, including high-definition screens and smart video conferencing facilities.
The 3D store visualiser at the centre allows customers to test products before investing in them.
Additionally, customers will benefit from the design studio featuring prototyping equipment at the centre to test and discuss solutions.
CeDo Group packaging manager Katarzyna Nycz-Krzaczek said: "The Smurfit Kappa Experience Centre is a place where we can meet in creative environment and develop new ideas.
"It's a place where we can analyse and test newly developed solutions on both real and virtual shelves, giving us a unique opportunity to ensure that our products always stand out on the shelf."
Smurfit Kappa Poland innovation and development manager Marcin Sowik said: "The decision to open this experience centre in Poland is one of many strategic moves to serve our growing customer base. Providing local support at the highest level within the packaging industry is a key differentiating factor for Smurfit Kappa."
The company's new centre joins a network of experience centres that are being rolled out across Sweden, the Netherlands, France, Italy, Czech Republic, Germany, Poland, Ireland and Spain.
One of the largest packaging experience centres in the world, the Global Experience Centre, is set to open in Amsterdam's Schiphol Airport in April.
Image: The centre is equipped with advanced technologies and tools. Photo: courtesy of Smurfit Kappa Group.