Global packaging firm Sonoco has invested in a new direct-to-sheet digital printing press in a bid to strengthen its capabilities in the production of point-of-purchase displays and other promotional packaging.

The benefits offered by Sonoco’s digital solution reportedly include improved print quality and display strength thanks to its touch-free printing process.

Sonoco Rigid Paper and Closures North America and Display and Packaging Division vice-president and general manager Jeffrey Tomaszewski said: “Customer reaction has been remarkable. From personal healthcare to home improvement clients, they see the power this game-changing technology for their brands at the First Moment of Truth.

“With our new digital printing press, we can drive a speed-to-market advantage for our customers that is difficult to beat.”

“With our new digital printing press, we can drive a speed-to-market advantage for our customers that is difficult to beat.”

The new press offers improvements in terms of cost savings and lead time due to the absence of printing plates.

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The digital nature of the solution also offers a significant amount of customisation opportunities.

The company noted that the usage of UV inks enables durable, fade-resistant printing.

Sonoco recently bolstered its fresh food packaging portfolio by partnering with US-based robotics company Harvest CROO Robotics.

The partnership will allow Sonoco to improve the supply chain for fresh produce by combining harvesting technology and packaging technology.

The company’s net sales for the first quarter of this year increased to $1.30bn from $1.17bn last year.