Stora Enso, a leading provider of renewable solutions, is gearing up for the launch of its new folding boxboard (FBB) solution – Performa Nova.
This product marks the first offering from the company’s brand-new board line in Oulu, Finland, which is expected to be fully operational in 2025.
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The company said Performa Nova builds upon the success of its established Performa product range, known for its strength, dependability, and lightweight construction.
The ‘Nova’ designation signifies a new chapter in fibre-based packaging for the business, emphasising enhanced efficiency and a superior user experience.
Efficiency is paramount for futureproofing packaging materials.
Performa Nova prioritises this by requiring less raw material, leading to cost and carbon savings throughout the packaging value chain.
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By GlobalDataThis is achieved through Stora Enso’s FiberLight Tec, a technology that creates lightweight yet robust boards.
The resulting high-yield advantage allows brand owners to produce more packages using less material.
Growing consumer preference for sustainable packaging is undeniable, with a demand for carton boards over plastic evident in the US and Europe.
According to Stora Enso, the global consumer board market is projected to reach 11 million tonnes by 2030, highlighting the shift towards eco-friendly solutions.
Performa Nova, a fresh fibre-based alternative to plastic packaging, empowers brand owners to meet this demand for renewable and circular materials.
It caters to diverse applications, including frozen, chilled, and dry food packaging, as well as foodservice needs.
Brand owners understand the importance of premium materials for shelf impact, consumer communication, and ultimately, driving product selection.
Performa Nova elevates packaged goods with its printability and smooth surface, offering eye-catching features that resonate with consumers’ growing environmental awareness.
Performa Nova boasts additional benefits:
Recyclable: Widely accepted in recycling streams.
Food safety: Complies with industry standards for odour and taste neutrality.
Barrier compatibility: Can be combined with barrier solutions for moisture and grease resistance.
Superior protection: High stiffness and box compression ensure product integrity during transportation and handling.
Performa Nova will be available in a variety of grammages, ranging from 200g/m² to 315g/m².
