US-based Sugar Bowl Bakery has launched a new compostable packaging for its organic products.

The incorporation of the new packaging is expected to reduce the business’ carbon footprint by 72%.

Sugar Bowl Bakery acquired the components of the new organic packaging from local sources.

"We are hopeful that our recent innovations will encourage other brands in the industry to follow suit."

The new packaging will be launched with the bakery’s Organic Brownie Bites and Organic Madeleines product range.

The company said that the recycled paperboard used for its cartons is made using the waste paper from local retailers, which are located close to its paperboard plant near Hayward, California, US.

Sugar Bowl Bakery CEO Andrew Ly said: "Sustainability is at the core of our business, and we are committed to making the company more efficient, serving our customers better and making a difference in the environment.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"Creating compostable packaging has been a goal of ours for quite some time now, and I’m happy to say we have finally made our dreams a reality.

"We are hopeful that our recent innovations will encourage other brands in the industry to follow suit."

Each components of the new packaging, such as wrapper around the cakes and cookies, has been verified as compostable.

Sugar Bowl Bakery sales directory Pete Thomsen said: "Many consumers embrace the idea of organic products at this point, so a product that first and foremost great tasting and then in addition reduces the greenhouse gases associated with the packaging by 72% is a product I think consumers will be excited to try, to love and tell friends and family about."

Established in 1984, Sugar Bowl Bakery has installed a solar energy system that provides 65% of its facility’s electricity, as well as various electric vehicle charging stations.