Packaging design firm Sun Branding Solutions has introduced the SUNrise product management software system, which makes it easier and quicker to get items to market.
This tool is primarily targeted at brands and FMCG retailers, and intends to simplify and expedite the product launch process.
The SUNrise tool maintains all assets and data in one platform.
This data can be accessed and worked on by several users across the world. By taking user data, it turns this data into powerful insights, promoting smarter work in future.
Sun Branding claims that SUNrise has been developed based on its extensive experience working with brands and retailers and as a cloud-hosted platform, the tool offers the same level of performance irrespective of location.
The tool is claimed to be completely customisable and updated regularly.
Users can also recommend new features through a dedicated online forum.
The digital team of Sun Branding Solutions will add new features every few weeks.
SUNrise also reviews earlier project data to highlight any potential issues, thereby ensuring the speed and efficiency of artwork approval in future projects.
Sun Branding Solutions digital solutions director Darren Heathcote said: "SUNrise has been built on many years' experience of the processes and pitfalls FMCG and retail businesses encounter on a daily basis.
"As a result, it has the capabilities and flexibility to suit the pressures that characterise a product launch."