Sweden’s AR Packaging plans to acquire equity stake in Cypheme

1 May 2017 (Last Updated May 1st, 2017 18:30)

Sweden-based AR Packaging has entered a strategic partnership to purchase an equity stake in France’s Cypheme for an undisclosed sum.

Sweden-based AR Packaging has entered a strategic partnership to purchase an equity stake in France’s Cypheme for an undisclosed sum.

Cypheme offers an artificial intelligence (AI) powered system that can recognise the printed product's packaging marker with a neural network, using only a cell phone camera. 

The companies are expected to combine their respective innovative technologies to offer improved anti-counterfeiting options to customers.

AR Packaging has already developed a technological concept, Futeco, to print copy-resistant and random security markers combined with inline variable QR codes directly onto the packaging.

"The Futeco Security concept offers our customers a unique solution to counterfeiting detection."

The Cypheme technology offers fast and easy access to anyone who wishes to verify the authenticity of the products adopting the solution.

Combination of Futec oconcept and the Cypheme technology is expected to offer enhanced anti-counterfeit and traceability features, as well as high-efficiency printing processes.

AR Packaging president and CEO Harald Schulz said: “I am pleased to add another new feature to our wide portfolio of innovative packaging solutions in line with our set strategy.

“The Futeco Security concept offers our customers a unique solution to counterfeiting detection and thereby enables them to achieve competitive and economic advantages in the market place.”

The company will demonstrate its Futeco Security concept at this year’s Interpack event to be held in Düsseldorf, Germany, this month.

In March, AR Packaging member A&R Carton signed a strategic partnership agreement with Pakistan’s Packages Limited.

With the deal, AR Packaging aims to establish cooperation in the manufacturing, procurement, sale and marketing of cardboard packaging in Pakistan and neighbouring markets.