The Canada Plastics Pact (CPP) has confirmed the joining of Tata Consumer Products as its newest stakeholder in the second quarter of this year.

The CPP is a multi-stakeholder, industry-led collaboration platform that aims to tackle plastic packaging waste and contribute to a circular economy system in the country.

By joining the CPP, Tata Consumer Products, Tata Group’s fast-moving consumer goods company, intends to take proactive measures to boost its use of recycled materials to tackle the plastic waste and pollution crisis.

The latest move will further contribute to the CPP’s efforts to expand its network of stakeholders while advancing its roadmap towards packaging waste circularity.

The CPP’s managing director Cher Mereweather said: “We are pleased to expand our network of stakeholders and are actively seeking to engage all key players of the value chain who have the potential to drive significant change in the way we use and manage plastics.

“Together, we are making progress in how we are accelerating solutions. Through the release of new studies and guidance documents, we are equipping key decision makers with the necessary tools to navigate the evolving plastics landscape and transition away from the linear ‘take, make, waste’ model.”

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Following this collaboration, Tata Consumer Products, now one of the 90 CPP partners, will work together with a large group of CPP stakeholders belonging to the plastics value chain.

Since its launch in 2021, the CPP has introduced various efforts that are currently underway. It includes the formation of nine working groups to bring all its key stakeholders together for combating plastic waste and pollution issues.

Another recent effort includes the release of two studies by the CPP to help provide a better understanding of plastic waste management and sustainable packaging.

The studies include the ‘British Columbia Industrial, Commercial and Institutional Packaging and Paper Products‘ report and the ‘Reuse and Refill Plastic Packaging in Canada‘ study.

Under the next planned steps, the CPP is working to release more outputs from its working groups in the current quarter of this year.